Online Marketing Planning & Buying
Online Marketing offers numerous routes to promote your business. So the question is which methods should you use and when should you use them? That's where our online marketing planning and buying advice will help.
In the simplest terms you probably already have a general strategy for your business and your online marketing presence and this can help shape the tactics you use in terms of online media channels. You also need to differentiate between the longer term objective of brand building, and the shorter term objective of hitting intermediate sales targets. For instance the latter may respond better to an email or SMS campaign (i.e. building on your existing customer database or using a 3rd party database).
We use many different forms of media for online and website promotion:
- Paid Search / Pay per Click Marketing
- Banner / Display advertising
- Email Marketing & Newsletters
- SMS Marketing
- Affiliate Marketing
- Social Networking / Blogging / PR
You might want to also invest in search engine optimisation / seo to gradually improve your ranking in the relevant natural search engine results.
It's all about getting the balance right
So, we'll help you select the most appropriate channels for the relevant purpose. In many situations the different techniques can be used in harmony to reinforce each other.
As standard we'll always measure the effectiveness of the selected channels to ensure that they deliver to their maximum poitential.
If you'd like to discuss your particular requirements then please contact us.