"If you want sales enquiries you
need a web site that can convert its visitors"
Many web sites look great
but fail to convince their visitors that they should register their
details. This could be down to the subtleties of design, but is probably
due more to unconvincing content and insufficient "reasons to register".
As your 24/7
salesman it's the web site's real job to capture as many enquiries
as possible - and for you to convert these enquiries to sales shortly
after. To do this job well a web site must have a particular structure
and style of content. It does not need to be flamboyant - often the more
simple site will do the job better - although it does depend on the
nature of the product/service being promoted (e.g. exotic holidays,
versus personal loans).
We have great
experience in designing and building focused web sites - many
have been for ourselves where we have been in "pay per lead"
arrangements for clients. In these circumstances the benefits of
effectiveness are clear! Sites have to be hard-hitting and "to the
point".
When you combine these
sorts of sites with highly effective "search based" web marketing you
are guaranteed high quality sales enquiries that have a high
conversion rate. A winning combination!
