"Pay Per Lead"
Lead Generation Summary Terms & Conditions -
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Web Site Marketing Summary Terms &
Conditions -
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Note: These
summary terms and conditions are for guidance only. They do not
constitute a contract and do not form a guarantee of service. Detailed
terms and conditions are available on request.
"Pay Per Lead"
Lead Generation Summary Terms & Conditions
Affiniti is committed
to generating quality sales leads in one or more given product/service
sectors. Affiniti will contract to sell these leads to you for a period
agreed with yourselves. Affiniti may be prepared to sell these leads on
an exclusive basis on payment of an exclusivity premium. The period of
exclusivity can be less than the contract period if required.
On occasions Affiniti will offer the leads to a number of companies in a
sector, and will then contract to sell these leads to the highest
bidder. In return Affiniti will automatically offer its services on an
exclusive basis to you for a fixed period of time (which may be less
than the contract period). After the exclusivity period ceases Affiniti
may choose to continue its relationship with you and/or seek new clients
for the leads.
Affiniti will sell these sales leads to you on a “pay per lead” basis.
You will only pay for the leads generated. In the first phase of the
relationship Affiniti will require you to credit a lead generation
account against which the price of leads generated is deducted. Such an
account needs to be kept in credit for leads to continue to flow. Once
the relationship is established alternative arrangements can be
negotiated.
Affiniti will cover the cost of all advertising and associated expenses
incurred in generating these leads. Affiniti assumes all monetary risks
associated with the generation of the leads.
Affiniti reserve the right to cancel the contract at any time if the
level of profitability of the contract proves unsatisfactory to Affiniti.
Before it does this it will give you the option of paying more so that
profitability is restored and the contract becomes suitably viable.
Affiniti will create professional product/service marketing web site(s)
to attract leads. The web site, its contents and associated domain
names/trading styles remain Affiniti's property (excluding material
provided by you for the web site which remains your property).
Affiniti may require you to provide marketing information/logos to
ensure that the web site is as professional as possible to maximise the
lead generation. Affiniti will recognise all trademarks and intellectual
property in relation to this borrowed material.
Leads generated will be sent to you immediately the visitor registers
their details on the web site. If you identify a duplicate lead (to one
registered up to 30 days before) you may return it to us within 24 hours
to qualify for a free replacement.
You are required to pay
promptly for all leads generated as per the payment terms below. Failure
to pay promptly will cause immediate cessation of all new leads, and
Affiniti may then elect to sell these leads to one or more of your
competitors.
If requested by Affiniti you will provide material to Affiniti to enable
the construction of a professional marketing web site. This material may
include but not be limited to, images, text, logos, etc. Such material
will remain your property.
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Web Site
Marketing Summary Terms & Conditions
Affiniti will construct
an extensive paid search internet campaign and work with a series of
paid search networks to promote your chosen web site. Affiniti will
optimise the campaigns to attempt to achieve your visitor traffic
targets (subject to feedback of web stats from yourselves). Affiniti
will work with you to ensure that the campaigns are as effective as
possible.
Affiniti will charge a
setup fee for the campaign that must be paid in advance. Thereafter
monthly media costs are to be paid in advance based upon the agreed
spend for the month. It is Affiniti's responsibility to allocate those
budgets across the campaign network to achieve the visitor profiles and
volume targets. There is a management fee of £500 per month that covers
management and optimisation of the campaigns. Ad hoc tasks outside of
the routine management of the campaign can be accommodated based on an
hourly fee rate.
Affiniti cannot
guarantee that visitor targets can be achieved within a specific media
budget. There is always a learning phase during which the optimal media
budget can be derived.
You and Affiniti will
have regular dialogue about progress in achieving visitor targets. We
believe such activity is a partnership and together we will be more
readily able to drive visitor numbers towards your goals.
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