Search Engine Optimisation & SEO Services
Search Engine Optimsation or SEO as it is often called is about achieving the highest natural search result positions on Google, Bing & Yahoo search engines. These "left hand side" results tend to carry much more weight than the paid-for adverts on the right. This is because searchers know these entries are ranked by relevance and not by bid price so they tend to trust them more.
Achieiving strong rankings on popular keyword phrases in your product service sector will dramatically uplift your online business revenues. Suddenly your website is both visible and more credible. Think about your own search engine usage behaviour. How often do you go beyond page one keyword search results? How often you click on the natural search results rather than the paid listings? That's how important SEO can be to your business revenues.
Our SEO Services
We have a well proven process for implementing SEO on a website. Although the major search engines, like Google, will never disclose their ranking methods there are best practice techniques for maximising the chances of being well ranked by Google, Bing & Yahoo. Ideally a website is built from the ground up with SEO in mind (and we would do this if we were to build your website), but if this isn't possible there is still a lot that we can do to optimise your existing website for search engines.
In the simplest terms we categorise the techniques as either on-page search optimisation (relating to the content and structure of your website) or off-page search engine optimisation (through link-building strategies across the internet).
Our key principles for search engine optimisation are:
- Understanding the key phrases people use in search engines when looking for your product service.
- Ensuring your website caters for these keyword phrases, and has a proper internal linking structure.
- Ensuring that links to your website are from relevant and credible websites
How Does SEO fit into Online Marketing?
SEO is a long term commitment. Natural search rankings are dynamic over time and ignoring SEO will see your website's position weaken. If you haven't done SEO for your website yet then the sooner you start the better
We would never say use SEO instead of PPC and anyone who does is forgetting that natural listings are under the control of Google, Bing and Yahoo. Prudence says you need other online marketing that complements SEO.
We constantly update our SEO knowledge as the search engines refine their techniques. We've had great success search engine optimising websites in numerous sectors including highly competitive ones such as personal finance. The general principles apply to all sectors/verticals/markets so we're sure we can help you too.
Contact us to discuss your specific requirements.