Other Online Media Channels
There are many ways to reach your target audience using online means. As well as Paid Search/PPC, email marketing, affiliate marketing, SEO there is of course Display Advertising, Social Media, Blogging and Online PR.
- Display Advertising - the use of banner/graphical advertising on other websites to promote your product service. These can be targeted to reach your most relevant audience. It is also possible to retarget/remarket directly to a set of people who have previously been to your website but did not complete a sale. So, it is not just for longer term brand building but also for a more tactical purpose.
- Remarketing/Retargeting - technology that allows the positioning of display advertising directly to an audience that have visited your website before and almost made a purchase or enquiry. This is done with a view to bringing them back to your site to complete the transaction. Highly cost effective.
- Social Media - the use of web-based and mobile technologies that allow people to interact directly with others. The best known ones are Facebook and Twitter. These can also be used by businesses to form relationships with a client base, or to promote a product/service to a group of people who have an interest in your offering. It is also possible to present PPC adverts on some social network sites, e.g. Facebook.
- Blogging & Online PR - these can be used to generate favourable web content, seek comments that can help improve your product/services, promote your product service, and indeed generate in-bound links as part of a search engine optimisation seo activity.
Online Media Channel Strategy
There is a wide variety of online media options. Some may not be appropriate for your business model. You may also feel passionately about following a particular route. We'll help you consider the alternatives and put together a coherent plan.
We have specialist resource for each of our services and we'll do our best to guide you. We'll then work to deliver the results you need. Please contact us and let us know what help you need.